London discount theatre wifi spam

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I’m in the Phoenix hotel in London and am encountering an interesting form of spam. The hotel has free wifi, but every time I open a browser up, the first page that comes up, instead of my homepage, is london-discount-theatre. Is this the kind of revenue model that wifi providers or hotels now use to finance their free wifi in hotels?

The IP I have is 80.177.161.254 that seems to resolve to Demon.

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